What would Mums say is an online panel for mums with small children in UK, made in partnership with Bounty. For this project we had a very specific target group so I had a good starting point for my investigations, looking for specific things like colours, pictures, user persona, then i created the identity elements, colours, branding, and made sure to be in line with our partner.
Working together with the team we create of the site structure, started with simple mock-ups then going into detail as we were moving deeper detailed and when all was aproved i also built the website into our CMS – Sitecore, together with our development team.
In time the collaboration persisted and came the need for new materials for recruitment or to improve and refresh the new ones. We always tested and looked into numbers in order to improve.