After improvements, we started adding new features

After we optimised the marketplace and we had a more usable product, the most interesting  part came – we did a full analysis of our product to see what we could improve and we also looked at our competition (Amazon, Universal, MediaMarkt) and we realized our users could greatly benefit from reviews and ratings, because it would help them chose between products and merchants and gain trust easier, so we started on this path.
We decided to approach seller rating first so I worked on system with percentages and color codes to show the overall rating to our users.
And a way to integrate it within our product page so that it provides basic information on a first view, like the location of the seller (to take advantage of the increased trust as local market)
Also we were showing a detail view with data about the seller activity and comments from other users.

Product ratings

Then the next step was the product ratings and reviews, giving our users the possibility to leave a feedback after they purchased a product, and to see what other users are thinking about a specific product and to be able to chose easier based on the rating.

Going even bigger

Then we implemented special campaigns  like the “benefits”  which had to be developed at a company group level, not just within our marketplace, so it took a lot of communication and synchronization between teams to make them work everywhere. In this case, a part of our users have access to these benefit vouchers (they earn from another company) which they can use on special – benefit deals – in our marketplace and it other places.

Another challenge here was to present this special promotion next to the normal prices everywhere and offcourse to adapt it for mobile screens too.

But the trickiest part was integrating this promotion in the checkout process and to make everything clear for our users – how they can use it, how much they need to pay.

Going even bigger

One very iextensive project and a real challenge that I had and also as a team (my colleague designer, CTO, product owners, marketing director) was to design a mobile app for our shopping platform. We started with a brainstorm as a team, looked into data from the desktop website made a list of features that we want to have then we started doing sketches and low fidelity prototypes and we met again with the full team in Zurich for 3 days workshop then we looked again at the features that we consider essential and some that could make a difference for us, like gamification and community. We then proceed with the high fidelity mockups and done a plan for usability testing. Next steps is to be to be in contact with the team of developers and support them produce the app.