Then we implemented special campaigns  like the “benefits”  which had to be developed at a company group level, not just within our marketplace, so it took a lot of communication and synchronization between teams to make them work everywhere. In this case, a part of our users have access to these benefit vouchers (they earn from another company) which they can use on special – benefit deals – in our marketplace and it other places.

Another challenge here was to present this special promotion next to the normal prices everywhere and offcourse to adapt it for mobile screens too.

But the trickiest part was integrating this promotion in the checkout process and to make everything clear for our users – how they can use it, how much they need to pay.

One very iextensive project and a real challenge that I had and also as a team (my colleague designer, CTO, product owners, marketing director) was to design a mobile app for our shopping platform. We started with a brainstorm as a team, looked into data from the desktop website made a list of features that we want to have then we started doing sketches and low fidelity prototypes and we met again with the full team in Zurich for 3 days workshop then we looked again at the features that we consider essential and some that could make a difference for us, like gamification and community. We then proceed with the high fidelity mockups and done a plan for usability testing. Next steps is to be to be in contact with the team of developers and support them produce the app.